Pure to Pure Beauty completes acquisition of InturAI to revolutionise health care monitoring

Canadian consumer goods company Pure to Pure Beauty (CSE: PPB, FRA: 3QG0) has acquired the developing software platform InturAI in a bid to transform the health care and monitoring landscape.

The InturAI platform targets improvements in the cost of care and patient outcomes in consumer environments such as nursing homes by capturing important data such as activity, vital signs and health issues.

It also offers intuitive monitoring for security applications, with the potential to expand to other health and wellness verticals.

Breakthrough approaches

InturAI uses signals from existing consumer hardware such as Wi-Fi routers to capture significant health information in the area covered by the signal and turn it into spatial intelligence and movement tracking.

Unlike other monitoring systems, InturAI can be used to track and categorise certain movements without the need to install cameras or multiple sensors and wearable hardware devices.

Low-cost monitoring

Pure to Pure chief executive officer Simon Cheng said the InturAI acquisition aligns with the company’s strategy.

“We believe the technology behind InturAI provides a pathway to introducing low-cost Wi-Fi-based monitoring for elderly people at home and in care home facilities,” he said.

“We are excited to further develop the platform and introduce it as a health and wellness product for the ageing population and those with disabilities, where monitoring things such as falls can lead to better health outcomes.”

Revenue milestones

Under the terms of the acquisition, Pure to Pure issued 20 million common shares to the vendor and deliver performance-related distributions of up to 5 million additional shares over a five-year period based on quarterly revenue milestones.

The milestones start at $250,000 by March 2026 and increase to a maximum of $1 million by March 2029.

The consideration and performance shares will be subject to a four-month-and-one-day holding period imposed by Canadian securities laws, as well as a voluntary six-month pooling arrangement from their respective issue dates.