Cizzle Brands Corporation makes market debut on Cboe Canada with healthy hydration focus

Canadian-based sports nutrition company Cizzle Brands Corporation has made its debut on the Cboe Canada trading under the symbol “CZZL”.

Founded by celebrated Canadian entrepreneur John Celenza, the company aims to elevate the global health and wellness game with innovative products developed in collaboration with the world’s top coaches, dieticians and scientists.

Its mission is to replace unhealthy, sugary and fattening foods with healthy and nutritious alternatives that meet the needs of both professional athletes and ordinary people looking to live a healthy and active lifestyle.

Cizzle’s products include CWENCH Hydration, a better-for-you sports drink that contains no sugar and is currently used by professional sports teams throughout North America, and the soon-to-be-launched premium nutritional supplements line, Spoken Nutrition.

CWENCH: all-natural hydration

Developed by renowned strength coach Andy O’Brien (whose clients include NHL MVP and Colorado Avalanche Forward, Nathan MacKinnon) and the team at Cizzle, CWENCH Hydration is an all-natural, sugar-free and caffeine-free sports drink.  Crafted with six essential electrolytes with under 10 calories per serving, it is designed to hydrate passion and performance.

Mr Celenza said it was the result of extensive work between world-class athletes and the Cizzle team.

“When we approached Andy to develop CWENCH, we gave him an open canvas to create something that not only truly aids in hydrating your body for better performance, but is also something we feel good giving to our families,” he said.

Early sales

CWENCH generated $2 million in net sales and purchase orders in the two months following the brand’s launch in June.

CWENCH is currently available in retailers across North America, including Sport Chek, Canadian Tire, Source for Sports as well as select fitness centres, including LifeTime Fitness and Movati Fitness.

A history of Success

Prior to founding Cizzle Brands, Mr Celenza was a co-founder of BioSteel Sports Nutrition Inc. and sold a majority stake in the company in 2019 for an implied $80 million valuation.

He said Cizzle’s market debut would give investors the chance to participate in its growth as a public company.

“Listing on Cboe Canada was a natural choice for us as it provides an innovative and dedicated partner and platform focused on helping deliver long-term value to our investors.”

Cboe Canada

Cboe Canada is home to a host of innovative local and international growth companies, as well as exchange-traded funds from Canada’s largest ETF issuers and the entire suite of Canadian depositary receipts (CDRs).

The exchange is reported to consistently facilitate 15% of all volume traded in Canadian-listed securities.

Cizzle investors will be able to trade their shares through investment channels including discount brokerages and full-service dealers.